For years iteutyouso.com pointed at a blog I kept on Google's Blogger. Somewhere along the way I lost the ability to edit it. Nothing dramatic, no villain — just one of those slow administrative deaths where an account shifts, a login stops working, and the thing you built carries on cheerfully without you.
Which is a strange position for a man who spends his working days telling studios to own the ground they stand on.
So I took the domain back. It now points here, to a site that is a folder of text files I can edit from anywhere, on a machine nobody can lock me out of. No platform in the middle, deciding whether today is a good day for me to reach you.
What this is
The book. I Teut You So — Why Fairness Wins in Free-to-Play. Nineteen chapters, five dissections of real games, and the argument that the fair ones make more money. Not because fairness is nice, but because it is the only thing that survives contact with a player who has to choose, every single day, whether to come back.
The writing. Short pieces, one idea each — the same material as the book, approached from the side. A law, a case, a number somebody misread expensively. Things that are too small for a chapter and too useful to lose.
The poster. Appendix A is a wall chart: thirty-seven requirements a healthy free-to-play game meets, and the thirty-six laws that describe how one is run. It is free, it needs no email address, and it prints at A2. Hang it where the design meetings happen.
The only audience you own is the one you can reach without asking somebody's permission first.
That sentence is a rule I have given other people for twenty years, and I have just spent a weekend discovering that I had quietly stopped following it myself. Fifteen percent of what I tell people is wrong; apparently some percentage of what I tell people I simply do not do. Both numbers are worth knowing about yourself.
If you would rather not visit a website to find out when something new appears, the feed does the job and always will — it is a file, not a service, and it cannot be switched off by anyone but me.
Welcome. Argue with me.